The Brief

A controlled production designed to simulate extreme weather conditions on the Northern California coast—under real-world constraints.

The Challenge

Seven films from a single two-day window—while operating within environmental constraints and full practical FX.

• Seven distinct films from one production
• Variable coastal weather with no backup days
• Sensitive ecological environment limiting crew footprint
• Practical FX — water, wind, rain — in an outdoor setting
• Full stills suite captured alongside motion

The Approach

Rain systems, wind machines, and controlled water distribution—integrated into every setup from day one.

• Pre-production built around a modular shooting system
• Executed under environmental and noise constraints while maintaining full control of practical effects
• Stills captured alongside motion within a unified workflow
• Real-time scheduling around tides and changing light

The Outcome

• Seven films delivered from a two-day production window
• Full stills suite deployed across digital, retail, and editorial
• Content published across @canadagoose
• Delivered on time and on budget

Producer's Note

The goal wasn't just to create weather—it was to make it feel completely real.